How do readers find your book?

Marketing campaigns at local level are also of interest, especially for self-publishers. As an author, you can address potential readers in targeted fashion at your place of residence, for example through readings at libraries and in cooperation with associations and institutions that harmonise with your topic.

Approach your press work in a targeted manner. Address the representatives of your local media as well as the editorial departments of specialised media that deal with the topic of your book in terms of content. The chance of success here is significantly greater than in the cross-regional feature pages.

Research the direct contact to whom you will send a reviewer’s copy and a page with information about your book and you. It should immediately become clear why the journalist/editor should be interested in your publication specifically.

Link your press release to event dates (readings) or other current events. Especially if your book has a local/regional link, it can be worthwhile presenting your publication to the local booksellers in person – in owner-managed stores as well as in the branches of large book retail chains. Might it be that a bookseller is interested in organising a reading with you or in setting up a bookstall at your next reading? Find bookshops in your region at AdB-Online[1].

If you have published a guidebook publication, you can contact corresponding specialist shops and score points there with your knowledge at an event and offer your book for sale.

It is important that you create your own personal network – personal recommendations are important to the success of a book!

Important for you: be creative! New paths in marketing can open one or two new doors and contribute to the awareness of your book.


  1. ^ AdB-Online (

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